Case studies: the systems behind 30+ GTM builds

Most agencies show you a logo wall. We would rather show you what we actually built behind each logo: the sourcing, enrichment, outreach and CRM systems that run every week without us in the room. Here is a selection, in our clients' own words.

Connexa Capital: an outreach system that doubled qualified pipeline

Connexa Capital needed dealflow without adding headcount. We designed and implemented a custom AI-powered outreach system with full CRM integration: sourcing on-thesis targets, enriching and scoring them, and running personalised sequences that land replies in the partners' inboxes with the CRM updated automatically.

What we deployed: target sourcing, waterfall enrichment, ICP scoring, AI-personalised sequences, CRM integration.

"We had an excellent experience, they implemented a custom AI-powered outreach system and CRM integration that has saved us countless hours and more than doubled our qualified pipeline."
Jonathan, Partner at Connexa

Lancor: efficiency for an executive-search team

Executive search lives or dies on how fast you can map a market and reach the right people. For Lancor we built sourcing and targeting systems that let the team cover more searches with the same people, with TechTower operating as an extension of the team rather than a vendor.

What we deployed: market mapping, candidate and buyer sourcing, targeting systems, workflow automation.

"Working with TechTower has dramatically increased the efficiency of our team. Shaffy is a thought partner who is responsive and innovative. I cannot recommend working with them enough."
Justin, Engagement Manager at Lancor

Shift Invest: structured AI adoption for a VC fund

Funds do not need another tool demo. They need the latest AI capabilities implemented in a structured, reliable way. For Shift Invest we brought new AI tooling into the fund's workflows step by step, with clear feedback loops at every stage.

What we deployed: AI tooling selection and implementation, structured rollout, workflow integration.

"We've had a great experience with TechTower. They're on top of all the latest AI tools, implements these in a structured manner, gives clear feedback, and is great to work with."
Thijs, Partner at Shift Invest

Norvell Jefferson: outbound plus a content engine

For Norvell Jefferson we built two systems that reinforce each other: outbound workflows that open conversations with the right accounts, and an in-depth content creation system that keeps the brand present between touches.

What we deployed: outbound workflows, in-depth content creation system, account targeting.

"Great experience, appreciate their sharpness. TechTower has helped us develop our outbound workflows as well as an in-depth content creation system."
Syb, Partner at Norvell Jefferson

Crewline: a self-driving recruiting engine

Crewline recruits in construction trades and robotics, markets where the best candidates are rarely active on job boards. We built a self-driving outbound engine that sources talent across channels, engages them with personalised multichannel sequences, and retargets non-responders automatically.

What we deployed: candidate sourcing beyond job boards, multichannel sequences, automatic retargeting, CRM as single source of truth.

WieTec: event-driven watertech outreach

Trade moments concentrate an entire industry's attention in one week. For WieTec we built tiered outreach around key watertech events: the full market mapped, scored by ICP fit, and approached with timing the moment attention peaks.

What we deployed: market mapping, ICP tiering, event-timed sequences.

Algebra: a multi-market outbound rollout

Algebra needed outbound running across several markets at once. From kickoff we moved to live sequences in weeks: shared infrastructure, per-market targeting, and one reporting line so the team sees exactly what each market produces.

What we deployed: multi-market infrastructure, per-market ICP targeting, unified reporting.

And a stealth-mode founder

Some of our favourite work stays off the record. For one stealth startup we scraped the full addressable market and built in-depth targeting systems to find the key buyers before anyone else did.

"Shaffy and Joep succesfully scraped our TAM and implemented in-depth targeting systems to find key buyers. Great experience!"
Founder, stealth mode startup

The pattern behind every build

Every engagement runs the same five-phase process: ICP definition, list building and enrichment, copy and sequences, connecting your tech stack, and continuous optimization. The tools flex per client. The system thinking does not.

Want to see what this looks like for your market? Book a call and we will walk you through a build that matches your case.