Strategy
Acquire.Fi: a dealflow and distribution engine for crypto M&A
How TechTower built an on-thesis dealflow engine for Acquire.Fi, sourcing and matching buyers, sellers and projects across the crypto M&A market.
Apr 16, 2025
3 minutes
Joep van Acht
Acquire.Fi runs a marketplace for crypto and web3 M&A, connecting buyers and sellers of on-chain businesses, projects and digital assets. A marketplace only works when both sides of the deal show up qualified and on-thesis. TechTower built the engine that fills it.
The challenge
Deal marketplaces live or die on liquidity: enough qualified sellers listing real assets, and enough credible buyers with mandate and capital to transact. In crypto, most of that supply and demand sits off the standard rails. Founders, treasuries and acquirers are discoverable through on-chain activity and X far more than through LinkedIn or traditional B2B databases. Sourcing that market by hand does not scale, and generic outreach does not earn a reply from operators who transact in this space.
What we built
We built a web3-native dealflow and distribution engine that sources both sides of the market, qualifies against Acquire.Fi's thesis, and routes matched parties into the marketplace. Prospects are pulled from where crypto operators actually live, then enriched, scored and sequenced through a single pipeline that stays in sync with the CRM.
What we deployed: Apify plus Claude Code and proprietary scrapers for sourcing, including on-chain and X signal sourcing to surface buyers, sellers and projects that off-the-shelf data misses. Clay for enrichment and ICP scoring against the deal thesis. Attio as the single source of truth for accounts and deal records. Lemlist for sequenced, segment-specific outreach. n8n to orchestrate the flow end to end, from signal to enriched record to matched conversation.
How it runs
Signals come in continuously from on-chain and social sourcing, get enriched and scored in Clay, and land in Attio as structured records. On-thesis targets are sequenced through Lemlist with messaging built for each side of the deal, buyers framed differently from sellers. n8n keeps the pipeline moving without manual handoffs, so new supply and demand are always being sourced, qualified and matched rather than sourced in one-off pushes.
The outcome
Acquire.Fi now has a running engine instead of a manual sourcing effort. Both sides of the market are sourced from crypto-native signals, qualified against the deal thesis, and matched into the marketplace through infrastructure TechTower designed and operates. The result is a repeatable, predictable way to feed the marketplace with on-thesis buyers, sellers and projects, built to compound as the signal and enrichment layers mature, without Acquire.Fi hiring an internal sourcing team.